Entity home

An entity home is one page, on a site you control, stating your record completely, so that machines assembling a profile of you have a master copy to reconcile everything else against.

Standard vocabulary in entity SEO, and the subject of a chapter in three of this publisher's titles.

Often confused with an about page. The book's version is an about page upgraded from marketing to record.

A homepage sells. An entity home states: who you are, what you do, who you serve, since when, founded by whom, connected to what.

A profile on somebody else's platform is evidence. An entity home is the document the evidence is checked against, and you own it.

The book calls it the single highest-leverage page in AI reputation management, because models face a synthesis problem across dozens of partly-agreeing sources and will use a master copy if one is offered. Its two instructions are to write it for lifting rather than for admiring, and to keep it consistent, which it calls the whole trick.

Read about the book's argument.